Taking steps to achieve a circular economy.

At Lion, we know that the model of ‘take, make, dispose’ is not sustainable in the long term. So as part of our 10-year Supply Chain Strategy, we are moving to a more sustainable circular economy.

What do we mean by a circular economy? We mean designing products to maximise reuse and recycling. Materials can be regenerated and reused in a ‘closed loop’ system, rather than being used once and discarded. This reduces waste and the pressure on our natural resources.


To help us achieve this circular economy within our operations and packaging design and materials, we have set some ambitious commitments and targets.

  • By 2025, 100% of our consumer packaging will be recyclable;
  • By 2025, our packaging materials will have 50% recycled content; and
  • We will continue light weighting of packaging where we can, without compromising product safety, integrity or shelf-life.

And we’re making good progress. Already around 90% of our consumer packaging is recyclable, and in 2017 we diverted 97% of our manufacturing by-products to reuse or recycling, with only 3% going to landfill.

A great example of reuse is our Lion Dairy Pride By-Products Program. The program gives some of our dairy farmers access to buy spent grain from the brewing process at discounted rates. The spent grain is sourced from local Lion breweries and is a nutrient dense stockfeed, which makes for happy cows. The farmers benefit with the strong supply of feed at low cost, and Lion receives lots of beautiful milk as a result.