The nation’s leading alcohol & beverage company, Lion NZ, has created a disruptive growth division, Lion Ventures, to ensure the company caters to the future of sociability and living well in New Zealand.
The division was created behind the scenes last year off the back of a collaborative research project, The Future of Sociability, between research agency TRA and Lion. The research explored the currents (trends) shaping how we will think, move, live and interact going forward and focused on global mega-currents that are prevalent across all developed economies.
The Future of Sociability Report was a globally validated, comprehensive overview of the ‘meta-trends’ impacting society and included consultation with experts from across the globe at the cutting edge of sociability, (from wellness entrepreneurs and urban anthropologists to slam poets and avatar developers. It was supplemented with a survey of 1000 New Zealanders in November 2018.
Lion Ventures is working on a variety of business opportunities, with their first expected to launch in Q1 2019. The business will draw on ‘rework’ thinking and partner with unique social spaces to allow individuals to work where it suits them and network with other like-minded people.